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Coca-Cola rules the world of non-alcoholic beverages. It is one of the brands if not solely the one known for non-alcoholic drinks, that have managed to stay since its inception in the late s. Are you still wondering what the secret behind it is? Well, you must be aware of brands like Apple. It is the same way Coca-Cola has managed to rule. The secret is effective marketing strategies and advertisements. Types of Media used in Advertising of Coca-Cola.
Let us go through both of them one by one to know different media types that empowered Coca-Cola brand to reach where it is-. When in , Asa Candler took over Coca-Cola; it was a soda fountain drink and would hardly cost five cents. The average sale was limited to nine glasses per day.
Candler did that he gave away free coupons to the more or less regular consumers and free barrels filled with Coke to stores which were reluctant to stock this drink. Now when customers with free coupons crowded the stores, the store owners returned to the hub as paying customers. What a brilliant strategy for increasing the sell?
It is considered as its baby step towards setting a bar. The Pepsi ad featuring Kendal Jenner is supposedly inspired from Hilltop. Some people often refer to it as the introduction to pop culture in the consumer world. In , it was featured in the Mad Men Finale in its closing moments. This particular ad embraced and promoted progressive social values , and honestly, a good song is very contagious.
You could not help but join your neighbours while they hum the lyrics of this song. Google collaborated with Coca-Cola to reimagine Hilltop for the generation of smartphone users in Specially built vending machines were available which had interactive advertising screens on them. These recipients could also thank the users by further replying with a text message or a video.
It was a massive success since original Hilltops created a buzz among people of that particular era. The millennials, on the other hand, had very little knowledge of it and they got to live the nostalgia that their parents always spoke and sang of. Since then, it has been officially heralded as the Christmas song by many consumers. It featured sleigh bells, snow-covered woods, atmospheric music, excited children, and a brightly lit truck.
Coca-Cola had always celebrated the festivities since the s, but this particular ad marked its direct connection with Christmas. This specific ad runs till today, and in , it mainly focused on Coke Zero to approach its target consumers the young population and also to promote laws around sugar content. This particular ad featured an animated movie, imagining the inner workings of a vending machine right after a coin is inserted. It featured whimsical creatures whose combined efforts contributed to making a perfect bottle of Coke.
At this point, Coca-Cola had kids and young teenagers as its consumers and, hence, the target audience. It conveyed a message of unity and brotherhood. It required the consumers to interact with the machines in a not-so-formal way to get a free Coke.
In Singapore, people were expected to hug the vending machines. In Korea, people had to dance to K-Pop. In London, people had to complete a series of James Bond-inspired challenges. In Stockholm Sweden , people had to sing Christmas carols to get a free Coke. Coca-Cola has been in Australia since ,  and around the same time for New Zealand. From Wikipedia, the free encyclopedia. Further information: Coca-Cola. This article relies too much on references to primary sources.
Please improve this by adding secondary or tertiary sources. March Learn how and when to remove this template message. Retrieved Coca-Cola Company. The Coca-Cola Company. Archived from the original on Aquarius Bodyarmor SuperDrink Powerade. Fairlife Swerve Vio.
There's no two ways about it: from a creative P.O.V., Coca-Cola's gamble in selecting Creative Artists Agency to oversee its massive new. In , The Coca-Cola Company made a dramatic shift in its advertising by introducing the "Always Coca-Cola" campaign. The campaign by Creative Artists Agency. – "Coke is it!" – "You Can't Beat the Feeling"; – "Always Coca-Cola"; – "Enjoy"; –.